Does article marketing still work? Many super affiliates would answer that question with a resounding no. Yet, many super affiliates would answer that question with a resounding yes; it depends on who you talk to and their business model. Many internet marketers have moved away from article marketing and rely on creating videos and social media to promote their business.
Article marketing can be defined as a form of advertising from a business or individual by submitting short articles promoting their services or expertise to the marketplace.
Who can benefit from article marketing?
Individuals or businesses with not a lot of financial resources but with time can use article marketing to promote their business or service; they can benefit greatly using article marketing. Contrary to many who believe article marketing is dead, there are still plenty of people who would rather read, than view utube, FaceBook or tweet. Writing articles and submitting them is inexpensive and if done right can expose a business to lots of the right traffic. Article marketing allows marketers to tell their story in their own words if they choose or they can hire someone to write and submit articles for them.
The key to submitting effective articles to article directories is to provide good quality content and create an appetite for readers to want to read more of your material. Equally important is to have a good resource box. The resource box is where you promote yourself and build back links to your site.
3 things you seek to accomplish with article marketing
1. Provide good helpful information to your reader.
You want to build a relationship with your readers, people come to the Internet seeking information, and they will read your articles because you provide them with what they are looking for and because your article was helpful.
2. Establish yourself as an expert in your field
You must win the trust of your readers in the beginning, it may take some time a few articles but once this is done they will seek your advice in your field of expertise. When they are seeking your advice they will are more apt to buy products you may be promoting or products you create or sell. Some internet marketers have devolved such a loyal following that they buy practically everything the marketer creates or recommends, often without reading the sales letter.
3. Build backlinks to your site.
The more backlinks you build the better your standing with the search engines. The better your standings with the search engines the easier to draw traffic to your site. You want other internet marketers to reference your site on their sites.
4. Increase traffic to your site
By using article marketing to attract visitors to your site you are building the right kind of traffic, people are coming to your site because they are interested in your content and recommendations. There are plenty of sites that draw a lot of traffic but don’t make a lot of sales, that’s because they are drawing the wrong kind of traffic. Article marketing can be a way of prequalifying your traffic.
Conclusion
Article marketing is not dead and it is still the cheapest way to advertise on the Internet. In fact, article marketing along with social marketing and video blogging can be a powerful combination for any business whether new or mature. So don’t be so quick to dismiss article marketing.



